El Charro is a historic and well-known brand that has been on the market for a long time but has recently renewed and significantly updated its designs, making them more contemporary.
EL CHARRO YESTERDAY: THE STYLE ICON OF A LEGENDARY WORLD
Founded in the mid-1980s, the Charro brand quickly gained substantial market share by introducing an urban country-west style with clear references to the Tex-Mex mythos and the world of Native Americans. This legendary universe, characterized by vast open spaces and the spirit of individual adventure, reached its peak success with the rise of the so-called “paninari”.
The paninari were a group of metropolitan youths who emerged as true trendsetters, imposing their stylistic and behavioral model on a broad audience. In this context, Charro became not just a brand but a true icon that symbolized both belonging to a group and the shared values of its mythical universe.